Sunday, January 28, 2007

Cab Advertising

Yesterday I was in a hurry to head over to my aunt's house in meilin (about 10km northwest of me) to play tennis. So, instead of getting onto a bus that costs about 4 yuan ($.50), I choose the faster, taxi that costs about 35 yuan ($4.50) for the trip.

This taxi trip, however, was different from all the previous rides ive had before. When I entered the cab, I was overwelmed by a media/entertainment and advertising frenzy. They have started to install a 4" LCD tv monitor in the back of the passenger seat head rest with its own variable speaker system. How cool, The only place I have seen this is on MTV's Pimp My Ride. Shenzhen has just started to pimp their taxis. Let's analyze.
  • Profits for the taxi company would go up with the added revenue for advertising. This is actually surprising that taxis in other chinese cities, and even in cities all over the world have not added these on.
  • Taxi drivers will be annoyed as hell since they have to put up with the 3-looping commericals that dont stop.
  • Passengers could get entertainment while waiting in the frequent Shenzhen traffic jams.
  • Tourists could be given a lot of good information about what's going on in the city.
  • People who have motion sickness (like me) will have a harder time preventing nausea.

Keep an eye out for them.


ChinaLawBlog said...

Where are your posts? You have something to say!

Mike said...

thanks for the encouragement. i've been lazy, lazy, and havent had the motivation to write about things lately. I have a list of 30 things i want to post, but the problem seems to be more of "perfection-ism" where i want to be able to put time and effort into these mini-essays, spend the time to think and revise (time i dont have) and have something decent.

We'll see. I'm coming back.

ChinaLawBlog said...

Please e-mail me at dan at

Eric said...

Would like to subscribe, but . . . Why is there an RSS feed for comments, but not for posts?

Anonymous said...

Some cabs in Beijing have that too...

Mike said...

that's the thing. This is such a good idea, it should be just about every cab in the world.

You can have different programing during the day for travelers, weather, stocks and finance, events, shows, ect.ect. there are a lot of possibilities.

Tony said...

what an interesting concept! still, i feel like one of the best ways to see a new city is to personally observe it, via foot or cab or whatever, and learning from a tv screen just isnt the same. isnt there also the possibility of tourists being distracted by the LCDs, allowing cab drivers to circle the block an extra couple times?

Mike said...

Yea, it will be a thing a beauty. On my cab ride from the train station to my office in Norwood, MA, i was just scammed even without a LCD distracting me!


Rahul Tyagi said...

You could definitely see your enthusiasm in the work you write. The world hopes for even more passionate writers such as you who aren't afraid to say how they believe. All the time follow your heart.

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